The novel coronavirus (COVID-19) epidemic is still significantly impacting global economy and society. Taking into account uncertain factors such as overseas exhibitors, international buyers and media may not be able to come to Taiwan as scheduled, the organizers of the "Taiwan International Fastener Show" (Fastener Taiwan), the Ministry of Economic Affairs, and implementers, the Taiwan External Trade Development Council (TAITRA) and the Taiwan Industrial Fasteners Institute (TIFI) decided to postpone the 6th Fastener Taiwan to September 2021.
To assist the Taiwanese fastener industry in developing business opportunities in the post-epidemic era, TAITRA continues to integrate digital marketing resources and build a "Fastener Show Online Exhibition" to provide exhibitors and buyers with a complete virtual and real integrated digital marketing platform. In addition, TAITRA provides customized business negotiation services in the form of "online sourcing meetings". Furthermore, to enhance their marketing competitiveness and expand global business opportunities, TAITRA organizes a series of new online promotion activities. These include "TTS Insight", "Fastener Webinar", "Digital Industry Forum", and "Online New Product Launch”.
Looking forward to the development of the global industry in the second half of the year, TAITRA continues to mobilize resources from 63 overseas offices around the world, provide digital exhibition marketing platforms, strengthen precision matching services, and integrate promotion and marketing. TAITRA also continuously promotes five major online services, hoping to break through epidemic restrictions and lead the industry to create business opportunities in the post-epidemic era.