Amara Group and Koelnmesse GmbH Announce the Strategic Integration of Indonesia’s Leading Furniture Trade Fairs into a Unified Upstream-to-Downstream Industry Platform
Time:2026-01-20
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Starting in 2026, four of Indonesia’s most influential and established trade fairs for the materials, manufacturing, furniture, and interior sectors will unite under one strategic platform to represent the entire furniture industry value chain.

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Taking place between 23 to 27 September 2026, the co-located events will form a one-stop destination for Indonesia’s furniture industries, covering the full spectrum from upstream materials and production technologies to downstream design and market-ready solutions. Held across two venues in Jakarta – the newly opened Nusantara International Convention Exhibition (NICE), and JIExpo Kemayoran, the combined events will together create a comprehensive business and knowledge platform for industry professionals.

As part of the alignment, Amara Group and Koelnmesse GmbH will jointly take over the management of IFFINA+, the annual flagship furniture event of the Indonesian Furniture Industry and Handicraft Association (ASMINDO), under the new name IFFINA+ powered by imm cologne. Furthermore, they will also join the organising team of Indonesia’s leading woodworking machinery event IFMAC WOODMAC. Both events will co-locate with interzum jakarta and the International Hardware Fair Indonesia to form a strong portfolio of internationally recognised trade fair brands, underscoring Indonesia’s growing role as regional manufacturing, sourcing, and design hub for the global furniture and interior markets.

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At the downstream, market-facing end, IFFINA+ powered by imm cologne joins the portfolio as a key platform for finished furniture, design, and lifestyle products. interzum jakarta represents the upstream segment, focusing on materials, components, surfaces, fittings, and interior production solutions. The midstream manufacturing segment is covered by IFMAC WOODMAC, showcasing machinery, manufacturing systems, and technologies that enable furniture production at scale.

Initiated by Amara Group and Koelnmesse GmbH, this collaborative initiative brings together established and well-positioned trade fair platforms within a coordinated ecosystem framework that mirrors how the furniture industry operates across its entire value chain. The strategic alignment preserves the distinct market positioning and core strengths of each exhibition while fostering deeper industry connectivity, cross-sector collaboration, and a more seamless visitor experience.

Collectively, this unified ecosystem is presented as Indonesia Materials, Manufacturing & Furniture Connect - an integrated platform linking upstream materials and production with downstream furniture, design, and market-ready solutions within one coordinated industry week.

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“This alignment brings together key industry platforms in a way that reflects how the furniture industry operates today,” said Dedy Rochimat, Chairman of ASMINDO. “It supports business development and international market access through a coordinated, end-to-end industry platform.” 

“This co-location and alignment represent a significant milestone in how industry platforms are developed in Indonesia and the wider Asia-Pacific region,” said Mathias Kuepper, Managing Director and Regional President Asia Pacific, Koelnmesse Pte Ltd. “With strong support from ASMINDO, this initiative strengthens Indonesia’s position as an increasingly important manufacturing and sourcing hub, while providing international and regional players with a highly relevant platform for business development, knowledge exchange, and long-term collaboration.”

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From the perspective of the design community, the ecosystem format also supports closer collaboration between creative and industrial disciplines. “By connecting design, materials, and production within one coordinated industry week, this platform encourages more effective collaboration across the value chain,” said Adi Surya Triwibowo, S.Sn., M.Ars., Chairman of the Indonesian Society of Interior Designers (HDII) 2024-2027.


Beyond the exhibition floors, the aligned events will be complemented by curated programmes including industry forums, expert-led discussions, sustainabilityfocused sessions, and cross-sector knowledge exchange. As Indonesia continues to strengthen its position as a regional manufacturing and sourcing hub, this industrywide platform offers exhibitors and visitors a strategic opportunity to engage with decision-makers, industry professionals, and emerging talent across the entire furniture ecosystem. Together with the International Hardware Fair Indonesia, the platform extends beyond furniture into broader hardware and hand tool solutions, reinforcing it as a truly end-to-end industry platform.

Source: Koelnmesse

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